2009 BMW 7 Series First Look

Posted by autospider

July 9, 2008

When BMW’s previous-generation 7 Series, which introduced designer Chris Bangle’s “flame-surfacing” styling and new technology such as iDrive, first hit the road in 2002, the car signified a sea change compared with the outgoing model. Many loved the way the new 7 drove, but struggled with its, um, more controversial aspects.

Now the Munich automaker has released information on its U.S.-spec, fifth-generation 2009 BMW 7 Series due in the U.S. early next year. With updated styling, lightweight construction, a new twin-turbo V-8, and tons of new safety, technology, and luxury features, BMW’s latest flagship represents another significant — though less divisive — leap ahead.

Available in the U.S. in normal and long-wheelbase versions as the 750i and 750Li, compared with its predecessor the new 7 Series sports fluid, cohesive lines and a decidedly muscular appearance. Rounder headlamps flank BMW’s signature kidney grille treatment, and the controversial “Bangle-butt” rear of the previous car is now a more traditional design that highlights the sedan’s wide stance.

Inside, the car emphasizes a clean look that focuses on the driver, with many controls accessible from a new three-spoke, multifunction steering wheel. BMW’s new “Black Panel” technology makes much of the instrument cluster appear blank when not in use, and the new transmission lever moves back to its traditional place on the console. But don’t think BMW is taking a step back from the previous car’s techno-wizardry. Using its E-shift system, the transmission ditches a traditional gate for an entirely electronic control that’s “tipped” in one direction or another to select drive or reverse. Park is engaged by pressing a button.

While the new 7 Series may mark the end of BMW’s experiment with column-mounted shift levers, the automaker’s iDrive system lives on. The much-maligned multimedia interface originally made its debut in the 2002 7 Series, and a completely new generation has been designed for 2009.

Featuring a larger, 10.2-in. screen (up from 8.8 in.) and revised menus the automaker says are more intuitive, the new iDrive controller allows turn, push, and tilt motions instead of the basic scroll wheel of the last-generation car. To increase useability further, four direct-select buttons bypass the controller entirely for major functions, and there are eight programmable memory buttons to execute any task the driver wants. Many functions also can be accessed via voice commands. Keeping with its flagship status, the 750i and 750Li are also chock full of tech features such as a new GPS system with enhanced 3D topographical details, Internet access via the automaker’s new ConnectedDrive system, and a stereo featuring a 40-gig hard drive, DVD player, auxiliary input, and optional iPod interface. For those who ride in the back, the long-wheelbase 750Li offers optional rear comfort seats that are individually adjustable, and both models can be had with a rear entertainment system.